Big Data Archives - Page 11 of 15

Frequency With Which Marketers Check Their Data Sources, November 2013 [CHART]

For all the talk about real-time insights, it turns out that very few marketers are actually looking at their data sources every day.

scoutPRO – Football Analytics Scouting App [VIDEO]

David Erickson discusses the scoutPRO professional football scouting app that applies performance statistics to NFL teams and players in order to visualize strengths, weaknesses and tendencies.

Top Benefits Of Big Data Use, August 2013 [CHART]

For agencies, 64% said Big Data allowed them to develop insight into customer experiences to help drive useful strategy, and 63% of marketers said the same.

Areas That Have Benefited The Most From Big Data Use, August 2013 [CHART]

Among US agency and brand executives, 85% said Big Data had yielded more than half of marketing initiatives when it came to increasing insights into consumer behavior.

HR Technology Trends [INFOGRAPHIC]

This infographic by Spark Hire illustrates some HR technology trends.

Big Data Sets Of Most Interest to Financial Services & Health Care Companies, July 2013 [CHART]

Even the business function seen by the fewest respondents as driving Big Data investment—logistics—was still cited by 40% of execs.

Business Functions Driving Investments In Big Data At Financial Services & Health Care Companies, July 2013 [CHART]

US financial services & health care executives reported that on average, 68% expected to spend more than $1 million on Big Data initiatives this year.

CMOs Feel Unprepared For Big Data & Social Media, October 2013 [CHART]

82% of CMOs feel underprepared for the “data explosion.”

Social Media Spending By Large Consumer Companies, October 2013 [CHART]

On average, large consumer companies (with an average of $15.6 billion in revenues) will spend close to $19 million on social media this year.

Top Big Data Priorities, June 2013 [TABLE]

The primary goal execs see Big Data serving is helping improve the customer experience.