Posts Tagged ‘Beyond Social Media’
Mall Of America's Social Customer Service [VIDEO]
The Mall Of America has consolidated their call center, their online community managers, and security into one cohesive customer service team that can address questions, concerns or complaints in real time, face-to-face with customers, on the floor of the mall.
Read MoreGroupon Elects Alexander Hamilton A President On Presidents Day [VIDEO]
David Erickson and B.L. Ochman discusses Groupon misidentifying Alexander Hamilton as a president during a President’s Day promotion.
Read MoreMost Effective Email Marketing Tactics, February 2014 [VIDEO]
Closely grouped at the top are 3 main goals: improving lead nurturing (52%); improving click-through rates (50%); and increasing website traffic (49%).
Read MoreTelevision Multitasking [VIDEO]
David Erickson discusses the results of a Tivo study that provides insight into how television viewers use their mobile devices while watching TV.
Read MoreTV Viewers & Multitasking, January 2014 [VIDEO]
New survey data from TiVo suggests that viewers themselves believe they’re primarily paying attention to the box.
Read MoreOnline Marketing Tactics For Which B2B Marketers Plan To Increase Spending, 2013 & 2014 [VIDEO]
Three-quarters of business-to-business (B2B) marketers planned to up content spending in 2014, and just 1.3% said they would decrease their content budget.
Read MoreReasons US Smart Phone Owners Play Mobile Games By Gender, October 2013 [VIDEO]
Half of US smart phone owners cited stress relief as their reason for playing smart phone games, the No. 1 response.
Read MoreAmerican English Dialects [MAP]
Robert Delaney, a reference associate at Long Island University, developed a dialect map that identifies 24 regions of American English.
Read MoreWeb Form Best Practices [INFOGRAPHIC]
This infographic from SingleHop illustrates web form design best practices.
Read MoreConsumer Desires For Speedy Online Support, November 2013 [TABLE]
7 in 10 consumers across 7 major markets report being more likely to be loyal to a brand that provides real-time one-to-one assistance at critical moments during their purchase journey.
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