Posts Tagged ‘Beyond Social Media’
Washington Redskins Name Change Controversy [VIDEO]
David Erickson discusses the growing pressure Washington Redskins’ owner Daniel Snyder is under to change the name of his NFL franchise and how the team’s continuing resistance is turning a marketing and revenue opportunity into a public relations debacle.
Read MoreCoca-Cola's Insulting Vitaminwater Bottlecaps [VIDEO]
David Erickson discusses Coca-Cola’s Vitaminwater bottlecap promotion that went horribly awry.
Read MoreGrand Theft Auto V Sales Top $1 Billion In 3 Days [VIDEO]
David Erickson discusses Grand Theft Auto V’s record-breaking sales of $1 billion within three days of release.
Read MoreGoogle Web Designer Open To Public [VIDEO]
David Erickson notes that Google Web Designer, the company’s tool for creating interactive advertising, has now come out of invite-only use and is open for the public at large to use.
Read MoreCircle Count – Google+ Marketing Tool [VIDEO]
David Erickson discusses the the Circle Count Google+ marketing tool that makes it easier to find the right audience on Google’s social network.
Read MoreBlendTec's Ongoing Will It Blend Content Marketing Campaign: iPhone 5C & 5S [VIDEO]
David Erickson discusses the latest Will It Blend? video in which BlendTec grinds up iPhone 5Cs and a gold Limited Edition iPhone 5S and chats with his co-hosts about how BlendTec has managed to keep the series fresh.
Read MoreHalloween Spending, 2005-2013 [CHART]
A combination of fewer celebrants and lower spending per celebrant means that spending on Halloween-related items such as decorations, costumes, and candy will be about $1 billion less this year than last.
Read MoreMLB Pitcher David Price Rants Against Critics On Twitter [VIDEO]
David Erickson discusses how Tampa Bay Rays pitcher David Price answered his critics on Twitter after a brutal performance against the Boston Red Sox.
Read MoreChipotle's Scarecrow Content Marketing Campaign [VIDEO]
During this segment from the Beyond Social Media Show, David Erickson discusses Chipotle’s anti-Big Food Scarecrow content marketing campaign.
Read MoreEffect Of Personal Value Perceptions On B2B Purchases, October 2013 [CHART]
Those who see personal value are more than 3 times as likely to say they would make a purchase than those who do not recognize any personal value (71% vs. 22.6%).
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