Posts Tagged ‘Beyond Social Media’
Tide's Scary Vines: A Carrie Remake [VIDEO]
David Erickson discusses Tide’s #ScaredStainless Vine Halloween marketing campaign that illustrates scenes from classic horror films starring the brand.
Read MoreSocial Media Traffic Referral Trends, September 2012-September 2013 [CHART]
Facebook is easily the leading social referrer of traffic, confirms a new report from Shareaholic, which analyzed 13 months of data collected from 200,000 publishers reaching more than 250 million unique monthly visitors.
Read MorePerma.cc's Social Listening & Email Marketing [VIDEO]
David Erickson discusses Perma.cc’s superb execution of social listening and email marketing to take advantage of an earned media opportunity.
Read MoreEmotional Consideration Of B2B Purchasers [VIDEO]
David Erickson discusses survey findings that indicate B2B purchasers are as interested in the personal benefit they’ll derive from a business purchase as they are the business benefit of the purchase.
Read MoreTwitter Analytics – Measure Citations & Links To Your Sites [VIDEO]
David Erickson discusses Twitter’s new website analytics feature that tracks citations and links to your website.
Read MoreGoogle's Customer Journey To Online Purchase Tool [VIDEO]
David Erickson discuss Google’s Customer Journey To Online Purchase Tool as an invaluable source of insight into your target audience’s online purchase path.
Read MoreGawker's Kinja Commenting Platform [VIDEO]
David Erickson discusses Gawker Media’s Nick Denton’s attempt at making online comments useful and civil again with the Kinja commenting platform in use on Valleywag.
Read MoreContext Is Key With Google Hummingbird Update [VIDEO]
Albert Maruggi, David Erickson & B.L. Ochman discusses the importance of context when optimizing content in the wake of Google’s recent Hummingbird update.
Read MoreMobile Share Of Organic Search Traffic, Q2 2012 – Q3 2013 [VIDEO]
Smart phones and tablets combined to account for 28% of organic search traffic in Q3, up from 26% a quarter earlier and 21% a year earlier.
Read MoreHyundai's Zombie Chop Shop [VIDEO]
David Erickson discusses Hyundai’s latest Walking Dead tie-in, the Zombie Chop Shop iPhone and iPad apps that allow you to customize your own Hyundai for the zombie apocalypse.
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