Posts Tagged ‘Beverage Marketing’
Anchorman 2 Publicity: A Public Relations Case Study [VIDEO]
David Erickson, Albert Maruggi & B.L. Ochman discuss the publicity Ron Burgundy is generating as a result of the Anchorman 2 public relations campaign.
Read MoreMost Active Pro Sports Sponsorships Categories, November 2013 [TABLE]
Sponsorship spending on sports is on the way up, predicted to rise by 6% this year.
Read MoreTop 10 Advertising Sectors By RTB Market Share, H1 2013 [CHART]
Retail is by far the largest advertising sector by real-time bidding market share, outspending other sectors such as auto, financial, telecom, and travel.
Read MoreCoca-Cola's Insulting Vitaminwater Bottlecaps [VIDEO]
David Erickson discusses Coca-Cola’s Vitaminwater bottlecap promotion that went horribly awry.
Read MoreTop Omni-Channel Shopping Categories, October 2013 [CHART]
A majority of US shoppers combine online and in-person sources when purchasing in areas such as consumer electronics (70%) and toys (66%).
Read MoreAffluent Americans' Annual Expenditures, September 2013 [TABLE]
Affluent Americans spend $1.9 billion annually – and that those dollars are highly concentrated among a select group of areas.
Read MoreMillennials' Changing Alcoholic Beverage Preferences, 1992-1994 vs 2012-2013 [CHART]
60% of American adults drink alcohol at least occasionally.
Read MoreConsumer Spending Perceptions vs. Actual Behavior, July 2013 [CHART]
Americans increasingly believe they’re cutting back on small-ticket purchases in order to save money.
Read MoreAmericans' Small-Ticket Cutbacks, November 2012 vs. June 2013 [CHART]
More Americans are saving money by cutting out small-ticket expenses ranging from print subscriptions to cable TV services.
Read MoreTop 10 Most Effective Television Commercials Of Q2 2013 [TABLE]
AT&T Wireless took top honors on the new scale, outperforming the 12-month telecom services category norm by 23.9% with its “Whatever-Proof” spot.
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