Posts Tagged ‘Benchmarks’
Email Marketing Benchmarks [INFOGRAPHIC]
This infographic from Experian illustrates some winning email marketing benchmarks.
Read MoreEmail Subject Line Personalization Linked To Higher Open Rates, February 2014 [CHART]
Emails with personalized subject lines enjoyed 26% higher open rates than those without (19.4% vs. 15.4%).
Read More2014 B2B Content Marketing Benchmarks, Budgets & Trends [PRESENTATION]
B2B marketers’ confidence in content marketing continues to grow; content marketing usage rates are up from last year.
Read More2014 B2C Content Marketing Benchmarks, Budgets & Trends [PRESENTATION]
B2C content marketing is on the rise, with 60% of North American B2C marketers planning to increase content marketing spend over the next 12 months.
Read MoreContent Marketing Priorities For 2014 [CHART]
Curata has released the results of its third annual content marketing benchmark study.
Read MoreTop Email Marketing Initiatives In 2014 [CHART]
Respondents are paying more attention to increasing subscriber engagement (a leading 44% naming this one of their top-3 priorities).
Read MorePsychology Of The eCommerce Checkout [INFOGRAPHIC]
This infographic from VoucherCloud illustrates how various factors influence the eCommerce checkout process.
Read MoreBranded Mobile Video Content Completion Rates, Q1 – Q3 2013 [CHART]
47.2% of branded videos initiated by users were watched to completion, with that figure highest for auto (79.8%), CPG (65.7%) and telecom (54.4%) advertisers.
Read MorePhone Wait Time Benchmarks, Q1 2013 [TABLE]
About 60% of calls were answered, typically in slightly over one minute. But a significant 15% hung up right at about the 40-second mark.
Read MoreTransactional/Triggered Email Timing Goals, September 2012 [CHART]
Marketers had a variety of goals for when triggered messages should arrive but nearly half expected delivery within a minute of a customer action.
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