Posts Tagged ‘Benchmarks’
Benchmarks: Global Email Inbox Placement Rates By Industry, September 2014 [CHART]
Some 17% of permissioned emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2013 to April 2014.
Read MoreLuxury Display Ad Metrics vs Global Benchmark Averages By HTML5 Format, H1 2014 [TABLE]
In the realm of HTML5 formats, expandable and polite formats alike performed better for luxury brands than average in terms of CTRs.
Read MoreMobile Ad CTRs By Device & Platform, H1 2014 [CHART]
Mobile ads served in applications had a significantly higher click-through rate (CTR) than those served on the mobile web (0.56% and 0.23%, respectively) during the first half of this year.
Read MoreEmail Subscriber Activity By Industry, Q2 2014 [CHART]
Yesmail’s analysis of email database subscriber behavior during Q2 shows that just 1.3% of B2B email subscribers were active, the lowest proportion of the industries studied.
Read MoreGlobal Executives' Top Social Media KPIs, April 2014 [CHART]
Web traffic as well as followers, fans and group size—simple and relatively useless figures—ranked second and third.
Read MoreEmail Click-to-Open Rates By Industry & Device, Q2 2014 [CHART]
Mobile devices accounted for 64.5% of all email opens during the second quarter of this year.
Read MoreShare Of Email Campaigns Sent By Day Of The Week, January 2014 [CHART]
The majority of marketers opt to send emails during the week.
Read MoreBest Days To Reach IT Executives, July 2014 [CHART]
It takes 222 calls or emails on average to secure a qualified appointment with an IT executive.
Read MoreUS Brands’ Average Facebook Post-Engagement Rates, H1 2014 [CHART]
The average Facebook brand’s post generated an engagement rate of 0.16% in the US during the first quarter of the year.
Read MoreOnline Pharmaceuticals Marketing Effectiveness, July 2014 [CHART]
Visits to branded pharma sites not only fuel greater brand awareness and favorability, but also impact prospect conversions.
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