Posts Tagged ‘Behavioral Targeting’
US Online Buyers Who Notice Retargeted Ads, April 2013 [CHART]
Nearly three out of five US online buyers said they had noticed ads for products they looked up on other sites.
Read MoreMost & Least Preferred Personalization Tactics, March 2013 [CHART]
Recommendations for products that marketers think the consumer might like came out on top, cited by 48% as the feature they would most like to see in a targeted ad.
Read MoreBenefits Of Behavioral Marketing, July 2013 [CHART]
The vast majority of marketers surveyed believe that behavioral marketing can boost their performance in a range of areas, most notably in return on investment, revenue attributable to marketing activities, and customer satisfaction and loyalty.
Read MoreConsumer Attitudes Toward Online Personal Data Collection, June 2013 [CHART]
Consumers around the world find website customization to be of some value, with 33% of respondents attributing some value to personalized product and service recommendations on websites, compared to 26% seeing little to no value.
Read MoreMost Common Social Media Ad Targeting Methods, May 2013 [CHART]
Just 35% of advertisers target many small, specific audiences when buying ads or paying to promote content on social media properties.
Read MoreTypes Of Online Advertising SMBs Plan To Pay For In 2013 [CHART]
Local digital budgets will go primarily to targeted display ads and paid search, which together will account for 60% of total local digital advertising.
Read MoreB2B Email Marketing Solution Feature Use [INFOGRAPHIC]
65% of B2B marketers are using targeted email messaging.
Read MoreThe Amazon Advertising Network
Amazon.com attracts 137 million customers a week.
Read MoreSearch Engine Marketing & Behavioral Targeting
67% of Internet users are opposed to targeting advertising based on the types of websites you visit.
Read MoreRebirth Of The Banner
Online display advertising is on track to surpass search by 2015.
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