Posts Tagged ‘Barack Obama’
How Did New Technologies Play a Role in Obama's Campaign? – Interview Notes
Notes from my interview with Oakland Tribune reporter Sean Maher about Barack Obama’s use of technology for campaigning.
Read MoreBarack Obama's Online Fundraising Machine
How did Barack Obama build an online fundraising machine, raise staggering sums of money from a sea of small donors and capture the presidency?
Read MoreObama's Web Site – A Grassroots Online Application
The Obama campaign understood the power of social networks so thoroughly that they made social networking technology the foundation of their campaign Web site.
Read MoreInterview Notes – Obama 2.0
David Erickson’s notes from his interview with Grant Gross of PC World for Obama Transforms Web-based Politics article.
Read MoreBarack Obama's Use Of Social Networking
Perhaps the single most important ingredient to Obama’s online success was his campaign’s thorough understanding of social networks.
Read MoreObama's Microtargeting Campaign
How did Barack Obama’s advance by leaps and bounds the sophisticated marketing practice of Microtargeting?
Read MoreObama's Multichannel Marketing
The fact that the Obama campaign could practically print money, made his ubiquitous multichannel marketing campaign possible.
Read MoreObama's Millennial Marketers
So what is it about the Millennials that made them such effective advocates for Barack Obama?
Read MoreBarack Obama Online
His brilliant use of the Internet and his get-out-the-vote efforts will be studied as a textbook example not so much of a multichannel marketing campaign as an every channel campaign. The campaign will be studied within the political world for bucking history and actually getting young voters to cast their vote.
Read MoreWill Google Predict The Election?
Can the search traffic for the candidates for president predict the outcome?
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