Posts Tagged ‘Bank Marketing’
Why People Don't Use Mobile Banking, June 2013 [CHART]
Security concerns topped the list of reasons why smart phone users didn’t use banking services on their devices.
Read MoreFinance/Banking Services US Internet Users Have Signed Up For By Age, June 2013 [TABLE]
Bank websites are the top method for managing personal finances, particularly among those who own smart phones.
Read MoreAmerican Moms' Smart Phone Activities, August 2013 [TABLE]
Mothers’ phones are always at hand while shopping in stores, watching TV, in the car, in bed and in the kitchen.
Read MorePrimary Banking Channels By Age, April 2013 [TABLE]
More than three out of five internet-using millennials and seniors alike cited online banking as their primary channel.
Read MoreHow People Use Banking Services, November 2012 [CHART]
Eighty-five percent of banking customers reported visiting a bank branch in the past 12 months, the most out of any category.
Read MoreHow People Access Banking Information, March 2013 [CHART]
An omnichannel approach is being touted as a way to give banks of all types and sizes more flexibility to meet consumers’ constantly evolving preferences.
Read MoreTop 10 Most Effective Television Commercials Of Q2 2013 [TABLE]
AT&T Wireless took top honors on the new scale, outperforming the 12-month telecom services category norm by 23.9% with its “Whatever-Proof” spot.
Read MoreLeast-Trusted Companies, July 2013 [TABLE]
Among 19 industries examined, TV service providers collectively had the lowest average trust rating, also contributing 7 of the 15 lowest-rated companies of the 246 measured.
Read MoreMost Popular Types Of Loyalty Programs, December 2012 [CHART]
US internet users on average participated in 7.4 loyalty programs last year.
Read MoreCustomer Satisfaction With Online Interactions By Industry Segment, June 2013 [CHART]
E-commerce sites exceeded the threshold of excellence in customer satisfaction last year, according to the American Customer Satisfaction Index.
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