Bank Marketing Archives - Page 4 of 6

Frequency With Which People Check Their Mobile Bank Statements, October 2013 [TABLE]

53% of Germans checked their mobile bank statement several times a week.

Banking customers from all four countries were not resistant to checking their online bank statements with relatively high frequency.

There was no clear uniformity among the countries in terms of customer preference for online or printed statements.

Americans were less likely to perceive large industries as “generally honest and trustworthy” this year.

Escapism (39%), social (23%), and shopping (12%) were the most popular functions among mothers glued to their mobiles.

Among the sample of brands studied, the average difference between the top-line growth of the highest- and lowest-scoring brands was 27% points.

Weather apps are regularly used by 46% of Americans, easily topping banking/financial apps (29%), music-related apps (28%) and news apps (25%).

More than three in four internet users ages 45 and up worry about their online security, especially fraud or identity theft.

Sponsorship spending on sports is on the way up, predicted to rise by 6% this year.

The US “switching economy” represents about $1.3 trillion in revenues that are up for grabs across 10 industry sectors.