Posts Tagged ‘Back To School’
Back-to-School Spending, 2004-2013 [CHART]
Families with school-age children plan to spend an average of $634.78 this year, down from $688.62 last year.
Read MoreFailing Back-To-School Facebook Posts [INFOGRAPHIC]
School-related posts got 79 percent less “likes” than posts on every other subject.
Read MoreMobile Moms & Back-To-School Shopping [INFOGRAPHIC]
The Interactive Advertising Bureau and Meredith’s Parents Network released a joint study called “Moms Go Back-To-School with Mobile.”
Read MoreInfluence Of Promotions On Back-To-School Shoppers [CHART]
Among back-to-school shoppers who had already begun shopping by August 7, 38.5% said that more than half of their purchases had been influenced by coupons, sales, and/or promotions.
Read More2012 Back-To-School Shopping Budgets Compared To 2011 [CHART]
Retailers can expect similar Back-To-School sales figures.
Read MoreTypes Of Back-To-School Retailers [CHART]
Just like last year, mass merchants are the preferred retailer for back-to-school purchases.
Read MoreBack-To-School Shopping Lists [CHART]
The lower rate of consumers buying bed/bath, dorm, and kitchen products corresponds to the lower proportion of consumers buying products for college students.
Read MoreStudents For Whom Back-To-School Shoppers Are Shopping [CHART]
Three out of four back-to-school shoppers are purchasing products on behalf of their children, most often being elementary aged children.
Read MoreNumber Of Students On Back-To-School Shopping Lists [CHART]
According to the Summer 2012 Online Shopper Intelligence survey, back-to-school shoppers are busy this season, with more than half of shoppers purchasing products for more than one student.
Read MoreSelect Marketing Channels' Influence On Back-To-School Purchase Decisions [CHART]
More than half of parents planned to consult web-based coupons or promotions before purchasing. And nearly 43% said that internet ads would influence their purchase decisions for back-to-school shopping.
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