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Posts Tagged ‘B2C Marketing’

Online Share Of Sales By Company Type, September 2014 [CHART]

US CMOs from B2B product and services firms expect roughly 10% of their sales to be through the internet in the next 12 months.

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Global B2C eCommerce Sales Share By Region, 2013-2018 [TABLE]

eMarketer now expects Asia-Pacific to become the leading region for ecommerce sales in 2015, representing 33.4% of the total.

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B2C eCommerce Sales In Italy By Category, 2013 [CHART]

In Italy, over half (54.0%) of 2013 B2C ecommerce sales to consumers belonged to the Leisure category.

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B2C eCommerce Sales In Italy, 2006-2013 [CHART]

Business-to-consumer eCommerce sales, including mobile and travel, reached €22.3 billion ($29.73 billion) in 2013.

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B2B vs. B2C Marketers' Single Most Important Social Channel, May 2014 [CHART]

Facebook is easily the most important social platform for B2C marketers, but the same isn’t true for B2B marketers.

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US B2C mCommerce Sales Share By Segment, 2012-2018 [CHART]

In 2013, travel totaled 34.1% of the nearly $400 billion US eCommerce market.

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Marketers’ Single Most Exciting Opportunity For 2014 [CHART]

According to the global survey (which focused primarily on UK marketers), company respondents are most excited about customer experience (20%), beating out other oft-discussed topics such as mobile (18%) and content marketing (15%).

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B2C Marketing Mobile Email Open Share, Q2-Q4 2013 [CHART]

A growing share of B2C marketers’ email opens are occurring on tablets.

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2014 B2C Content Marketing Benchmarks, Budgets & Trends [PRESENTATION]

B2C content marketing is on the rise, with 60% of North American B2C marketers planning to increase content marketing spend over the next 12 months.

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Percent Of B2C Marketing Budgets Allocated To Content Marketing, August 2013 [CHART]

23% of B2C marketers—a significant number—were unsure how much of their total budget was allocated to the practice of content marketing.

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