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Posts Tagged ‘B2C Marketing’

Consumer Identity: Stable & Unstable Likers

Consumer Identity - Matt Wallaert

In this video, Matt Wallaert discusses consumer identity in terms of two groups of consumers, Stable Likers and Unstable Likers.

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B2C vs B2B Top Marketing Challenges, October 2015 [CHART]

Proving the ROI of marketing activities is the top challenge for both B2C and B2B organizations.

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Website Content Engagement By Desktop Or Mobile, August 2015 [CHART]

Consumers engage with 20% of B2C content on average, though average engagement with B2B content is higher (50%).

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Effective B2B vs B2C Content Marketing Tactics, November 2014 [TABLE]

Webinars are a popular marketing tactic—especially for B2B marketers—and research indicates many believe they can be highly effective.

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Marketers' Top B2C & B2B Social Channels, May 2015 {CHART]

B2C marketers are most likely to be found using Facebook (96%) and Twitter (77%).

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Marketing Spend As Percentage Of Revenues, 2012-2015 [TABLE]

B2B marketers trail their B2C counterparts in total marketing budget.

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Primary B2B & B2C Revenue-Driving Channels, February 2015 [CHART]

B2B marketers count lead generation as their top marketing objective, while B2C marketers are most heavily focused on driving sales this year.

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Effect Of Frequency On Email Open Rates, B2B vs B2C [CHART]

Effect Of Frequency On Email Open Rates - B2B vs B2C

Open rates are pretty steady for B2B, hovering around 30%.

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Top Social Channels Adopted By B2C Brands, June 2014 [CHART]

B2C brands are active on an average of 7.5 social platforms of 17 examined.

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Comparison Of B2C vs. B2B Content Marketing Trends, October 2014 [TABLE]

More B2B (86%) than B2C (77%) marketers are using content marketing this year.

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