Posts Tagged ‘B2C Marketing’
Consumer Identity: Stable & Unstable Likers
In this video, Matt Wallaert discusses consumer identity in terms of two groups of consumers, Stable Likers and Unstable Likers.
Read MoreB2C vs B2B Top Marketing Challenges, October 2015 [CHART]
Proving the ROI of marketing activities is the top challenge for both B2C and B2B organizations.
Read MoreWebsite Content Engagement By Desktop Or Mobile, August 2015 [CHART]
Consumers engage with 20% of B2C content on average, though average engagement with B2B content is higher (50%).
Read MoreEffective B2B vs B2C Content Marketing Tactics, November 2014 [TABLE]
Webinars are a popular marketing tactic—especially for B2B marketers—and research indicates many believe they can be highly effective.
Read MoreMarketers' Top B2C & B2B Social Channels, May 2015 {CHART]
B2C marketers are most likely to be found using Facebook (96%) and Twitter (77%).
Read MoreMarketing Spend As Percentage Of Revenues, 2012-2015 [TABLE]
B2B marketers trail their B2C counterparts in total marketing budget.
Read MorePrimary B2B & B2C Revenue-Driving Channels, February 2015 [CHART]
B2B marketers count lead generation as their top marketing objective, while B2C marketers are most heavily focused on driving sales this year.
Read MoreEffect Of Frequency On Email Open Rates, B2B vs B2C [CHART]
Open rates are pretty steady for B2B, hovering around 30%.
Read MoreTop Social Channels Adopted By B2C Brands, June 2014 [CHART]
B2C brands are active on an average of 7.5 social platforms of 17 examined.
Read MoreComparison Of B2C vs. B2B Content Marketing Trends, October 2014 [TABLE]
More B2B (86%) than B2C (77%) marketers are using content marketing this year.
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