B2B Marketing Archives - e-Strategy

Digital Marketing News This Week

Topics: ‘The Real Facebook Oversight Board’ comprised of industry experts that will try to hold the social network accountable; SEMrush acquires a earned media public relations tool; entertaining B2B advertising; MailChimp evolves into a full-fledged marketing platform; Casey Newton joining the Substack journalism revolution; LinkedIn Stories arrive; TikTok bans fasting app advertising; Google Maps shows COVID 19 hot spots; cancel culture is the new crisis PR; racial justice and brand trust; …and much, much more.

Required Content For B2B Vendor Websites [VIDEO]

David Erickson discusses What types of information are considered Must-Haves on B2B vendor websites, and which are perceived to best establish credibility.

Is Richard Sherman's Rant A Beats By Dre Promotion? [VIDEO]

Was Richard Sherman’s interview rant after his Seattle Seahawks beat the San Francisco 49ers in the NFC Title game a way to generate buzz just as his Beats By Dre commercial was released?

Emotional Consideration Of B2B Purchasers [VIDEO]

David Erickson discusses survey findings that indicate B2B purchasers are as interested in the personal benefit they’ll derive from a business purchase as they are the business benefit of the purchase.

Burger King Rebranding, Chipotle's Attack On Big Food & A Major League Twitter Rant – Beyond Social Media Show [VIDEO]

Topics on episode 19 of the Beyond Social Media Show: Burger King rebrands as Fries King; Chipotle attacks Big Food, MLB Pitcher attacks Twitter critics; BlendTec destroys iPhones & more!

B2B Storytelling

81.5% of B2B Marketers listed engaging & compelling storytelling among the top three elements of effective B2B content.

Corporate Blogging & Its Discontents

28% of Fortune 500 companies had public blogs in 2012.

Social Black Markets [VIDEO]

Twit.tv’s Amber MacArthur and Sarah Lane discuss the black market for Twitter and Facebook, Gmail results coming to search, Mulu.me for charity, and is LinkedIn Premium worth it?

How B2B Marketers Are Using Social Media

eMarketer Writer/Analyst Kimberly Maul’s presentation on how B2B marketers are using social media to brand and build awareness for their companies.

B2B Content Marketing

65% of tech decision-makers rated white papers as “very” to “extremely influential” over their purchase decision.