Posts Tagged ‘Automotive Marketing’
Search Advertising's Effect On Brand Awareness, June 2014 [CHART]
Search ads provide a lift in top-of-mind brand awareness, according to results from 61 simulated search experiments conducted last year by Google and Ipsos MediaCT.
Read MoreProducts & Services South Africans Buy Online, December 2013 [TABLE]
Books and items related to travel and entertainment were the top products and services purchased online by digital buyers in South Africa.
Read MoreAmericans Who Find Smart Car Features Helpful, March 2014 [CHART]
79% were more likely to purchase a vehicle that had the combination of connected car features and services they were looking for.
Read MoreConsumer Familiarity With Connected Car Services, March 2014 [CHART]
The majority of car shoppers worldwide, a group that included those planning to buy or lease a car, used or would like to use connected car services.
Read MoreInstagram Penetration Among Social Brands By Industry, March 2014 [CHART]
Some 30% of socially active brands have an Instagram profile as of March 2014.
Read MoreOnline Ad Spending Estimates By Industry, May 2014 [CHART]
Almost 6 in every 10 dollars spent on digital ads this year have a direct response objective.
Read MoreUS Automotive Online Ad Spending By Device, 2014 [CHART]
More than one-third (35%) of US automotive-related digital ad spending will be on mobile this year.
Read MoreUS Automotive Online Ad Spending, 2012-2018 [CHART]
Automakers and dealers will spend $6.15 billion on US digital advertising in 2014, up 18.8% from the previous year.
Read MoreUS Online Ad Spending Estimates By Industry, May 2014 [CHART]
Mobile accounts for slightly more than 35% of digital ad budgets this year.
Read MoreShare of Online Video Ad Views By Vertical, Q1 2014 [CHART]
CPG is the dominant advertising vertical, accounting for 30% of video ads viewed in Q1.
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