Posts Tagged ‘Automotive Marketing’
Businesses Exces That Are Ready To Optimize The Internet Of Things By Industry, [CHART]
Preparation and planning for the IoT varied greatly across sectors.
Read MorePersonal Data Consumers Would Share With Their Car For Incentives, May 2014 [TABLE]
When asked what personal data collection/advertising they would allow via connected car systems in exchange for incentives, respondents showed little interest in any of the options.
Read MoreConsumer Familiarity With Connected Cars, May 2014 [CHART]
While 56% of US car owners had heard of connected cars, just 14% were actually familiar with what they were and could do.
Read MoreShare Of New-Vehicle Sales By Generation, H1 2013 vs H1 2014 [CHART]
During the first half of this year, Millennials (born 1977-1994) accounted for a larger share of new-vehicle retail sales than Gen Xers (born 1965-1976), the first time this has occurred.
Read MoreGen X & Baby Boomers' Luxury Spending Plans, July 2014 [TABLE]
While Baby Boomers control the largest share of total net worth dollars of any generation, Gen Xers have the most net worth and average household income on a per-adult basis.
Read MoreHighly Anticipated Internet Of Things Technologies, May 2014 [CHART]
73% of US adults were unfamiliar with the concept of the Internet Of Things.
Read MoreProducts Researched Online Before In-Store Purchase By Generation, December 2013 [TABLE]
Many boomers have introduced a digital element into their shopping process, though less so than younger consumers.
Read MoreAmericans' Small-Ticket Budget Cutbacks, June 2013 vs June 2014 [CHART]
Fewer Americans are reporting a cutback in small-ticket purchases compared to a year ago.
Read MoreBaby Boomers' Luxury Buying Plans, July 2014 [TABLE]
Upscale Baby Boomers number about 9 million, or roughly 12% of all Baby Boomers adults (about 75 million).
Read MoreFemale Sales Professionals [INFOGRAPHIC]
This infographic by LinkedIn illustrates trends related to saleswomen during the past decade.
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