Posts Tagged ‘Automotive Marketing’
Forecast: Auto Manufacturer Ad Spend Share For 2015 [CHART]
Digital media is expected to account for a majority 55.7% share of auto manufacturers’ ad spending next year, up from 44.9% share this year.
Read MoreAffluent Americans' Consumer Spending By Category, September 2014 [CHART]
Some 67.5 million American adults lived in a household with annual income of at least $100,000, a 5 million (or 8%) increase from last year.
Read MoreUS Omni-Channel Shopping Activity By Category, October 2014 [CHART]
On average, 44% of US shoppers combine online and in-person shopping activities across 15 product and service categories.
Read MoreBenchmarks: Global Email Inbox Placement Rates By Industry, September 2014 [CHART]
Some 17% of permissioned emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2013 to April 2014.
Read MoreAmericans' Attitudes Toward Select Businesses & Industries, Q1 2014 [CHART]
Just 37% of Americans have a positive view of the advertising and public relations industry.
Read MoreGmail Tab Delivery & Read Rates By Industry [CHART]
Gmail’s tabbed inbox seems to be having a positive influence on promotional emails’ inbox placement rates.
Read MoreEmail Inbox Placement Rate By Industry [CHART]
Deliverability rates by industry showed not only clear winners and losers, but how inconsistent inbox placement rates are when looking beyond the global average.
Read MoreOnline Purchase Plans By Category & Region, September 2014 [TABLE]
Consumers around the world tend to be more likely to shop for than buy products online, although the gap between browsing and buying is relatively small for most product categories.
Read MoreEnterprises' Most Desired Online Capabilities, August 2014 [TABLE]
Between 51% (utilities) and 90% (media and entertainment) of large enterprises see digital initiatives as being at least of major importance to their market and financial success in the next 5 years.
Read MoreLikely Response To Winning $100,000 By Generation, May 2014 [TABLE]
18-to-36-year-olds were most likely to pay off any existing debt or loans if they were to get so lucky.
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