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Posts Tagged ‘Automotive Marketing’

Forecast: Auto Manufacturer Ad Spend Share For 2015 [CHART]

Digital media is expected to account for a majority 55.7% share of auto manufacturers’ ad spending next year, up from 44.9% share this year.

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Affluent Americans' Consumer Spending By Category, September 2014 [CHART]

Some 67.5 million American adults lived in a household with annual income of at least $100,000, a 5 million (or 8%) increase from last year.

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US Omni-Channel Shopping Activity By Category, October 2014 [CHART]

On average, 44% of US shoppers combine online and in-person shopping activities across 15 product and service categories.

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Benchmarks: Global Email Inbox Placement Rates By Industry, September 2014 [CHART]

Some 17% of permissioned emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2013 to April 2014.

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Americans' Attitudes Toward Select Businesses & Industries, Q1 2014 [CHART]

Just 37% of Americans have a positive view of the advertising and public relations industry.

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Gmail Tab Delivery & Read Rates By Industry [CHART]

Gmail’s tabbed inbox seems to be having a positive influence on promotional emails’ inbox placement rates.

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Email Inbox Placement Rate By Industry [CHART]

Deliverability rates by industry showed not only clear winners and losers, but how inconsistent inbox placement rates are when looking beyond the global average.

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Online Purchase Plans By Category & Region, September 2014 [TABLE]

Consumers around the world tend to be more likely to shop for than buy products online, although the gap between browsing and buying is relatively small for most product categories.

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Enterprises' Most Desired Online Capabilities, August 2014 [TABLE]

Between 51% (utilities) and 90% (media and entertainment) of large enterprises see digital initiatives as being at least of major importance to their market and financial success in the next 5 years.

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Likely Response To Winning $100,000 By Generation, May 2014 [TABLE]

18-to-36-year-olds were most likely to pay off any existing debt or loans if they were to get so lucky.

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