Posts Tagged ‘Automotive Marketing’
Consumer Familiarity With Connected Car Services, March 2014 [CHART]
More than half of buyers worldwide polled in March 2014 were either using such features or wanted them in their next vehicle.
Read MoreWhat US Teens Buy, October 2014 [CHART]
What US teens buy: Half of teen spending is concentrated in 3 categories.
Read MoreUS Millennial Teens' Spending By Category, October 2014 [CHART]
Half of teen spending is concentrated in 3 categories.
Read MoreTop Industries By African-American Media Spend, October 2014 [TABLE]
African-Americans represent 14.4% of the American population, yet only 2.6% of major media advertising is spent on African-American media.
Read MoreEffect Of Select Mobile Ad Optimization Tactics, H1 2014 [TABLE]
Optimizing for CTR raised CTRs for US retail mobile ads by 40%, while restaurant and auto ads were up 33% and 16%, respectively.
Read MoreExpected Spending Habits By Generation, June 2014 [TABLE]
A slightly above-average proportion of millennials planned to reduce outlays on entertainment and eating out.
Read MoreImportance Of Diversity In Advertising By Industry, October 2014 [CHART]
African-Americans are 38% more likely to make a purchase when the ads have African-Americans included in them.
Read MoreGoogle's Karate Kid Robot & #TechnologyAndStuff [PODCAST]
Episode 72: BL & David discuss the Bill Cosby meme and social media storms that engulfed Dr. Oz and the New England Patriots, the Chevy Guy, & more.
Read MoreMobile Sports App User Demographics, August 2014 [CHART]
Sports app fans use these apps more than twice as much as the average app user.
Read MoreGlobal Businesses Analyzing Big Data By Industry, May 2014 [CHART]
On average, 44% of companies had increased their ability to understand large sets of data.
Read More