Posts Tagged ‘Automotive Marketing’
Volkswagen Passat Rocking Out Commercial [VIDEO]
This television commercial for Volkswagen’s Passat is more than just a cute spot. It knows who it’s talking to: Gen X professionals.
Read MoreTop Local Search Categories, Q2 2012 [TABLE]
Restaurants led all categories in local online searches again in Q2 2012 on the YP Local Ad Network.
Read MoreGlobal Rich Media Ad Metrics By Industry, 1st Half 2012 [CHART]
Average clickthrough rates worldwide on various rich media advertisements were also lower than mobile rates, and depending on the industry of the advertiser.
Read MoreOnline Product Videos By Category [TABLE]
19% of US internet users watched clothing & accessories videos online at the end of last year, a number will grow as more retailers invest in online video.
Read MoreRestaurant Searchers' Purchase Decisions [INFOGRAPHIC]
Among smart phone owners, local directory apps are most popular for Restaurant and Automotive users (53 percent and 34 percent, respectively) while brand websites are most popular for Travel users (47 percent).
Read MorePercent Of Mobile Restaurants, Auto & Travel Searches That Result In Purchases [CHART]
89% of smart phone owners and 84% of tablet users have immediate purchase intent and take action within 24 hours of their restaurant research. However 64% of smart phone and 44% of tablet users in Restaurants make a decision within an hour.
Read MoreTypes Of Companies/Products People Follow On Social Networks [CHART]
The desire to receive discounts and special offers was the top reason for “liking” a brand, cited by 41% of US users.
Read MoreMost Popular Types Of Companies Followed On Social Networks [CHART]
Entertainment-related companies are the most popular to follow on social networks.
Read MoreInfluence Of Online Reviews In Choosing An Auto Dealership To Purchase A Car [CHART]
Three in 10 consumers had decided to purchase from a particular auto dealer based on online feedback from other customers.
Read MoreInfluence Of Online Reviews On Car Dealership Visits [CHART]
69% of car-buying consumers said review sites had an impact on the dealership they visited.
Read More