Automotive Marketing Archives - Page 18 of 24

Customer Satisfaction With Online Interactions By Industry Segment, June 2013 [CHART]

E-commerce sites exceeded the threshold of excellence in customer satisfaction last year, according to the American Customer Satisfaction Index.

Brand Engagement On Pinterest, March 15 – April 15, 2013 [CHART]

Fashion and retail-related images are most likely to be pinned by the community, with brands pinning only 18% of content.

Social Tools New Vehicle Buyers Use For Research, September 2012 [TABLE]

Fully 61% of new vehicle buyers in so-called mature markets, including the US, said they had used some form of social channel.

American New Vehicle Buyer Behavior On Auto-Makers' Websites, August 2012 [TABLE]

Multiple-brand consumers were twice as likely to read consumer reviews on those sites.

Industries & Products For Which People Have Written Post-Purchase Online Reviews, October 2012 [TABLE]

Among social network users who took a post-purchase action online, 22% reported posting a review or other comment after an automobile purchase.

Global Ad Spending Growth By Sector, 2012 [CHART]

Global ad spending grew by 3.2% last year, but some sectors fared better than others.

Online Social Video Ads Shared Worldwide By Industry, Q1 2013 [CHART]

Entertainment garnered the most social video shares in Q1 2013, which is unsurprising given the adeptness of the industry at creating video content.

American Retail eCommerce Sales CAGR By Category, 2012-2017 [CHART]

A mix of larger and smaller online product categories will post the highest CAGRs from 2012 to 2017.

American Retail eCommerce Sales By Product Category, 2011-2016 [TABLE]

Computer and consumer electronics, as well as apparel and accessories, account for the bulk of US retail eCommerce sales.

Social Video Advertising Shares By Industry, Q1 2013 [CHART]

Fast-moving consumer goods ad campaigns generated almost 8.7 million shares during the quarter, up 78.2% from Q4 2012, and representing 25.3% of all shares.