Posts Tagged ‘Automotive Marketing’
Facebook Ad Performance By Industry, Q1 2013 [CHART]
Telecom (0.919%) and publishing (0.79%) brands are leading the charge in Facebook click-through rates.
Read MoreFacebook Ad Performance By Industry, Q1 2013 [CHART]
Telecom (0.919%) and publishing (0.79%) brands are leading the charge in click-through rates.
Read MoreDemographics Of Auto Website Visitors, June 2012 [CHART]
The 18-to-34-year-old segment still makes up a large portion of digital automotive media consumption.
Read MoreAmerican New-Vehicle Registrations By Generation, 2001-2012 [CHART]
In 2001, 18- to 34-year-olds registered 24% of all new vehicles in the US; by 2012, that figure had dropped to 13%.
Read MoreShare Of New Vehicles Purchased By American Millennials, 2001-2012 [CHART]
The Great Recession decimated auto sales volume in the US across the board, and may have swept a significant fraction of the youngest consumers from the automotive market permanently, as many learned to make do without a vehicle.
Read MoreUS Vehicle Shoppers Who Have Visited An Auto Website On Smart Phone, 2010-2012 [CHART]
The percentage of in-market shoppers who visited an automotive website from their smart phone increased from 17% in 2010 to 31% in 2012.
Read MoreAd Spending Share Of US Automobile Dealerships By Media, 2002-2012 [TABLE]
Dealers have dramatically increased their digital ad spending over the past decade, from just 5.0% of spending in 2002 to 26.5% in 2012.
Read MoreUS Automotive Online Ad Spending, 2011-2017 [TABLE]
The US automotive industry will spend $5.07 billion in 2013 on paid digital advertising, and that total is expected to rise to $7.80 billion by 2017.
Read MoreProducts Researched & Purchased On A Tablet, March 2012 [TABLE]
A survey from the Online Publishers Association compared product research with product purchase by category among tablet users in March 2013.
Read MoreUS Online Ad Spending Growth By Industry, 2011-2017 [TABLE]
Four of the six industries growing their digital ad spending at or above overall market rates are retail, financial services, consumer packaged goods & travel.
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