Posts Tagged ‘Automotive Marketing’
Incremental Mobile Search Advertising Clicks, July 2013 [CHART]
Google has run studies in the past showing that somewhere in the range of 85-89% of search ad clicks are incremental – meaning that visits to the advertiser’s site from the ad clicks are not replaced by organic clicks when the search ads are paused.
Read MoreImportance Of Price By Gender & Category, July 2013 [CHART]
While 91% of women agree that good value for the money is more important than price, there are a number of categories in which a majority feel that it is extremely or very important to get the lowest prices.
Read MoreTop Ways Consumers Are Responding To Higher Costs, June 2013 [TABLE]
64% of respondents have been affected by rising food prices and 58% by rising gas prices, with rising utility/energy bills (40%), health care costs (30%) and payroll taxes (23%) also affecting some.
Read MoreAutomotive Brand Mobile App Features, April 2013 [CHART]
On auto brand apps, the No. 1 feature was the vehicle brochure or catalog, available in 68% of studied apps.
Read MoreAutomotive Brand Mobile Website Features, April 2013 [CHART]
The most popular feature on mobile automotive brand websites, used by all of the 36 worldwide sites studied, was a 1-click dealer locator feature.
Read MoreGlobal Internet-Connected Car System Sales By Type, 2009-2018 [TABLE]
Last year’s global shipments of cars with embedded technology reached 5.44 million, and by 2018 that number will grow to 35.94 million.
Read MoreGlobal Facebook Advertising Performance Metrics By Industry, March 2013 [TABLE]
For overall Facebook ads served by industry, sports cost by far and away the most, at a CPM of $9.08.
Read MoreGlobal Facebook Cost Per Like By Industry, March 2013 [TABLE]
General retail and telecommunications had the most success generating page “likes,” at a rate of 0.11% and 0.10%, respectively.
Read MoreAd Viewability Benchmarks By Site Type, 2012 [CHART]
Covering 2012 activity, the data shows that viewability rates were lowest on shopping and auction (34.3%) and ad network (36.7%) sites, and highest on employment (68.5%), news (67%) and music and streaming media (66.1%) sites.
Read MoreTop In-Stream Video Advertising Verticals, June 2013 [CHART]
About 2 in 3 in-stream video ad impressions come from 4 advertiser categories.
Read More