Automotive Marketing Archives - Page 15 of 24

Online Ad Spending By Industry, 2012-2017 [TABLE]

eMarketer estimates that healthcare and pharmaceutical marketers will invest 54% of their paid digital dollars in direct-response efforts this year.

Hyundai's Zombie Chop Shop [VIDEO]

David Erickson discusses Hyundai’s latest Walking Dead tie-in, the Zombie Chop Shop iPhone and iPad apps that allow you to customize your own Hyundai for the zombie apocalypse.

Demographics Of Consumers Experiencing Life Changes, October 2013 [TABLE]

There are 9 million engaged couples in the US (adults planning to get married in the next year), 48% of whom are Millennials and 39% Gen Xers.

Most Effective TV Ads Of Q3 [TABLE]

Guinness took top billing on the scale of relative effectiveness, outperforming the beer category average by 28.8% with its 60-second “Friendship” spot.

Affluent Americans' Annual Expenditures, September 2013 [TABLE]

Affluent Americans spend $1.9 billion annually – and that those dollars are highly concentrated among a select group of areas.

Time Spent Online By Platform & Content Type, April 2013 [TABLE]

Plenty of online content areas were still firmly rooted in PC use, with the desktop accounting for more than 60% of time spent accessing auto, business, TV, news and sports content.

Average Number Of Actions Taken After Mobile Searches By Category, Q4 2012 [CHART]

US smartphone users averaged 2.20 actions after conducting a mobile travel search.

US Online Ad Spending Share By Industry, 2011-2017 [TABLE]

eMarketer expects the retail industry’s share of the total US digital advertising pie to decline slightly, from 22.3% in 2013 to 22.0% in 2017.

Online Ad Metrics By Select Industries, 2012 [CHART]

In many cases, the only people with a clear grasp of advertising metrics are in the digital department.