Posts Tagged ‘Automotive Marketing’
Global Mobile Banner Ad Interaction Rates, 2013 [TABLE]
Mobile expandable banners had greater success in engaging customers than polite banners across almost all verticals.
Read MoreGlobal Mobile Ad Click-Through Rates By Vertical, 2013 [CHART]
Mobile ads in the retail and electronics categories had the highest clickthrough rates (CTRs), at 0.52% and 0.41%, respectively.
Read More2013 Top TV Advertising Brands By Category [TABLE]
Google was named Brand of the Year and also aired the most effective commercial of the year, its Zeitgeist-themed Here’s to 2013.
Read MoreTop 5 Industries By Number Of Branded Video Views, Q3 2013 [CHART]
The top industry for such views was electronics, which ranked far ahead of runner-up mobile phones.
Read MoreUS Online Ad Spending Share By Industry & Objective, 2013 [TABLE]
Spending by some verticals—including travel and retail—skewed much more heavily toward direct-response advertising.
Read MoreUS Online Ad Spending Share By Industry, 2013 [CHART]
Between 2012 and 2017, investment in online and mobile paid media will increase from $36.80 billion to $62.83 billion, for a compound annual growth rate of 11.3%.
Read MoreAmericans' Views On Honesty & Ethics In Professions, December 2013 [CHART]
American adults have very little trust in the integrity of advertising practitioners.
Read MoreBranded Mobile Video Content Completion Rates, Q1 – Q3 2013 [CHART]
47.2% of branded videos initiated by users were watched to completion, with that figure highest for auto (79.8%), CPG (65.7%) and telecom (54.4%) advertisers.
Read MoreTop Ads On YouTube For 2013 [CHART]
Which brands managed to take the most advantage of the burgeoning online video advertising space this year?
Read MoreAmericans' Trust In Large Industries, December 2013 [CHART]
Americans were less likely to perceive large industries as “generally honest and trustworthy” this year.
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