Posts Tagged ‘Author Marketing’
Anchorman 2 Publicity: A Public Relations Case Study [VIDEO]
David Erickson, Albert Maruggi & B.L. Ochman discuss the publicity Ron Burgundy is generating as a result of the Anchorman 2 public relations campaign.
Read MoreOnline Product Videos By Category [TABLE]
19% of US internet users watched clothing & accessories videos online at the end of last year, a number will grow as more retailers invest in online video.
Read MoreTypes Of Back-To-School Retailers [CHART]
Just like last year, mass merchants are the preferred retailer for back-to-school purchases.
Read MoreBack-To-School Shopping Lists [CHART]
The lower rate of consumers buying bed/bath, dorm, and kitchen products corresponds to the lower proportion of consumers buying products for college students.
Read MoreThe Harry Potter Franchise
Harry Potter books have sold more than 400 million copies worldwide.
Read MoreThe Kindle Million: Vanity Press Can Be Lucrative
Self-published author John Locke has sold 1,010,370 Kindle books using the Kindle Direct Publishing service from Amazon.com.
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