Australia Archives - Page 5 of 9

Global Social Network Penetration By Country, 2012-2017 [TABLE]

The highest penetration of social network users as a share of total population occurs in the Netherlands, where 63.5% of all residents are social network users.

Pre-Roll Video Ad Click-Through Rates, Q2 2013 [CHART]

Slightly more than half of mobile in-application pre-roll ads were completed in the US during Q2.

Motivations For Using Digital Media, August 2013 [TABLE]

Compared to consumers in 32 other countries, Americans are among the least motivated to use digital media for self-expression, even using online media typically associated with self-expression (such as blogging) more out of a desire for entertainment.

Journalists' Personal Use Of Social Media Worldwide, 2013 [CHART]

55% of journalists agree that blogs are a great way to build a personal profile, and 34% have one.

Global eCommerce Penetration By Country, 2011-2017 [TABLE]

Western Europe and North America are the only regions in the world where a majority of the online population is also a digital buyer.

Global B2C eCommerce Sales By Region & Country, 2011-2016 [TABLE]

Other fast-growing regions include Latin America, where total spending will reach $45.98 billion this year, or 3.8% of the total.

Global B2C eCommerce Sales Growth By Region & Country, 2011-2017 [TABLE]

Asia-Pacific already accounts for nearly a third of all B2C eCommerce sales in the world, a share of the total just below North America’s.

Reactions To A Friend's Product Like On Social Media, June 2013 [TABLE]

Asked what they would do if they saw a friend like a product on social media or a social networking site, around 3 in 10 consumers from around the world said they would check out the product themselves.

Social Network Users By Region & Country, 2011-2017 [TABLE]

Though Asia-Pacific will have the largest social network population worldwide through 2017 and the Middle East and Africa will have the second-largest audience starting next year, their population penetration rates are among the lowest.

Best Sources For Marketing & Advertising, June 2013 [CHART]

Consumers were more likely than marketers to choose traditional media sources such as newspapers and TV as best for advertising (47% vs. 41%), and also more likely to see their family, friends and co-workers as influential (31% vs. 22%).