Apple Archives - Page 5 of 30

Preferred Platforms For Mobile App Development, November 2014 [CHART]

While Android remained the most-used platform, iOS was expected to see a big jump in app development.

Consumers’ emotional expectations from brands continue to grow but brands are failing to keep pace.

Apple CarPlay for iPhones sales are expected to surge 2,550% worldwide between 2015 and 2020, from 1.4 million units sold to 37.1 million.

With rising advertising rates and diminishing returns, can we all agree now that Super Bowl advertising has jumped the shark?

Nearly three-quarters of consumers said using Apple Pay was easier than checking out with a debit or credit card.

Amazon enjoys the best public perception for the second consecutive year.

While the overwhelming majority (85%) of in-app ad impressions took place on smartphones, tablets overindexed for average CTR and eCPM here.

Apple accounted for 51.3% of device activations between December 19 and 25, 2014.

Expectations for Apple Watch shipments this year are all over the map.

In most app categories, there is a correlation between paid app installs and organic distribution of the same apps.