Posts Tagged ‘Apple’
Demographics Of US Android & iPhone Owners, May 2013 [TABLE]
Android phones had a 12 percentage point lead over iPhones, with 43% of mobile phone owners between 18 to 24 years old on Android smartphones, compared with 31% on the iPhone.
Read MoreUS Smart Phone Owners By OS, May 2013 [CHART]
In May 2013, Android was ahead of iOS by 3 percentage points; Android ran on 28% of mobile phone owners’ smart phones, compared with 25% on iPhones running iOS.
Read MoreTop Mobile Devices By Ad Performance, Q1 2013 [TABLE]
Samsung mobile devices on the whole sported higher click-through rates than the iPhone in the US and UK during Q1.
Read MoreSmart Phone Activity Share By OS, May 2013 [CHART]
Americans spend about an hour each day on their smart phones (58 minutes to be exact).
Read MoreMobile & Tablet Video Ad Views By OS, Q1 2013 [CHART]
More mobile video ad views took place on an iPhone (31.4% share of mobile and tablet ad views) than an Android phone (22.5% share) in Q1.
Read MoreGlobal Share of Mobile Real-Time Bidding Ad Views By OS, Q1 2013 [CHART]
In-app advertising accounted for the bulk of mobile RTB ads, at 93% of ads viewed. Browsers accounted for the remaining 7%.
Read MoreMonthly Average CTR For Q1 2013 By Mobile Device [CHART]
Advertisers devoted roughly three-quarters of their budgets to iOS devices during Q1 2013.
Read MoreMobile Ad Traffic By Device, Q4 2012 vs Q1 2013 [TABLE]
Among mobile platforms, Apple’s iOS leads in monetization performance on the Opera Advertising mobile platform.
Read MoreMobile Commerce App Usage By OS, April 2013 [CHART]
iPhone owners are 54% more likely than Android owners to use mobile applications for commerce.
Read MoreWeekly Time Spent Using IM/Chat Apps By Mobile OS, April 2013 [CHART]
Android mobile owners are 2.4 times more likely than iPhone owners to use mobile IM/chat applications such as Whatsapp and Kik Messenger, but iPhone owners are heavier users of the apps.
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