Posts Tagged ‘Apparel Marketing’
Average Back-To-School Spending Among Parents By Category, 2012-2014 [TABLE]
Among US parent internet users with school-age children and/or college students, average back-to-school spending on electronic devices was $529.
Read MoreUS Retail Sales By Category [CHART]
Americans spend $600 billion a year on groceries, the largest retail category by far. Less than 1% of those sales occur online.
Read MoreAmericans' Spending Patterns By Generation, August 2014 [TABLE]
Some 45% of American adults claim to be spending more today than they were a year ago, with Millennials (51%) most likely to be loosening the purse strings.
Read MoreDemographics Of Online Purchasers By Product Category, June 2014 [TABLE]
Online consumers 68 and older significantly less likely than younger people to have made such purchases in multiple product categories.
Read MoreRetail Brands Using Email To Promote A Discount, Q1 2014 [CHART]
Some 55% of emails sent during Q1 by the 100 omnichannel retail brands tracked in L2′s Intelligence Report: Omnichannel Retail study advertised discounts.
Read MoreTop Influences Over Youths' Clothing Style & Brand Decisions, July 2014 [CHART]
Clothing is one of teens’ top spending categories.
Read MoreGen X & Baby Boomers' Luxury Spending Plans, July 2014 [TABLE]
While Baby Boomers control the largest share of total net worth dollars of any generation, Gen Xers have the most net worth and average household income on a per-adult basis.
Read MoreHighly Anticipated Internet Of Things Technologies, May 2014 [CHART]
73% of US adults were unfamiliar with the concept of the Internet Of Things.
Read MoreProducts Researched Online Before In-Store Purchase By Generation, December 2013 [TABLE]
Many boomers have introduced a digital element into their shopping process, though less so than younger consumers.
Read MoreProducts United Kingdom Residents Have Never Purchased Online, January 2014 [CHART]
Health and beauty products are among the least popular items for online purchasing.
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