Posts Tagged ‘Android’
US Smartphone Users By OS, 2018-2021 [TABLE]
While iPhone sales have been lackluster in some overseas markets, Apple’s smartphone continues to gain users in the US.
Read MoreGlobal Mobile App Benchmarks [CHART]
Getting a first-time user to install an app isn’t easy. And getting that user to make a purchase within the app is even harder—and a lot costlier. In fact, mobile app marketing and retargeting company Liftoff analyzed user data for a year, and found that the average cost to acquire a user who makes a purchase via an app is $64.96.
Read MoreGlobal Smartphone OS Market Share [CHART]
With over 328 million Android devices shipped worldwide, the operating system has long dominated the smartphone industry.
Read MoreMobile Commerce [INFOGRAPHIC]
This infographic illustrates the mCommerce market, from rising regions, to average order value, to mobile coupon use and payments.
Read MoreCustomer Data B2B Marketers Use For Mobile Insights, May 2015 [CHART]
Though they’re trying to dig themselves out of the hole, B2B marketers continue to miss the mobile mark.
Read MoreFrequency Of Smart Phone Use By Demographic, July 2015 [CHART]
Roughly half of US smartphone owners say they check their phone a few times an hour or every few minutes .
Read MorePreferred Platforms For Mobile App Development, November 2014 [CHART]
While Android remained the most-used platform, iOS was expected to see a big jump in app development.
Read MoreMobile Advertising Monetization By OS, 2011-2014 [CHART]
Android is now squarely in the lead when it comes to mobile ad impressions on the Opera Mediaworks network, ending the year with 62.7% share in Q4.
Read MoreAndroid vs iOS In-App Ad Performance, Q3 2014 [CHART]
While the overwhelming majority (85%) of in-app ad impressions took place on smartphones, tablets overindexed for average CTR and eCPM here.
Read MoreCorrelation Between Organic & Paid Mobile App Installs, August 2014 [TABLE]
In most app categories, there is a correlation between paid app installs and organic distribution of the same apps.
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