Analytics Archives - Page 2 of 3

Beyond Social Media: Burger King Hacked, Maker's Mark Social Slapped & LinkedIn's Claps [PODCAST]

This week’s highlights include the Twitter hacks of Burger King & Jeep, Maker’s Mark does and about face, LinkedIn appeals to vanity, a Alicia Keys’ iPhone Tweet, Shiny New Stuff and much more.

eBook Analytics

The major new players in e-book publishing—Amazon, Apple and Google—can easily track how far readers are getting in eBooks, how long they spend reading them and which search terms they use to find books.

Washington Post's Mention Machine Political Twitter App

@mentionmachine is a new Washington Post news app that monitors Twitter and media across the Web for political candidate mentions, revealing trends and spikes that show where the conversation is and why.

Google+ Ripples

Google recently unveiled a visualization tool for Google+ that illustrates how a given post spreads within the social network.

Google Secure Search's Effect On SEO

THE COST OF GOOGLE’S SECURE SEARCH Google LISTEN To The Daily Numbers podcast [MP3] Google estimates that their implementation of secure search, which strips away keyword referring data, will affect less than 10% of query data. THOUGHT: Google is rolling out secure search, meaning if you are logged in to your Google account, it is…

INTERVIEW: Brian Solis On Actions, Transactions & Reactions: Social Media Analytics

Brian Solis discusses social media analytics.

The Business Case For Social Media

While this is good advice, I also love the accelerated drawing format that illustrates the ideas.

Tomorrow’s Web Analytics Technology & Usage

Dennis Mortensen addresses web analytics tools and their usage, shedding light on their adoption today and the degree to which they can provide comfort for us in the future.

Display Media Measurement

Panelists Mike Abramson, John Grudnowski & Gail Zielinski discuss, Display Media Measurement: The Three Core Phases using real-life scenarios.

The Business Of Web Measurement

Seppy Yoon discussed how to best evaluate web performance and search engine marketing (SEM) through cost of measurement and key performance indicators.