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Posts Tagged ‘Alcohol Marketing’

Affluent Americans' Annual Expenditures, September 2013 [TABLE]

Affluent Americans spend $1.9 billion annually – and that those dollars are highly concentrated among a select group of areas.

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Millennials' Changing Alcoholic Beverage Preferences, 1992-1994 vs 2012-2013 [CHART]

60% of American adults drink alcohol at least occasionally.

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Consumer Spending Perceptions vs. Actual Behavior, July 2013 [CHART]

Americans increasingly believe they’re cutting back on small-ticket purchases in order to save money.

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Characteristics Of Millennials Alcohol Drinkers, May 2013 [TABLE]

71% of American adults aged 21 and older drink some type of alcohol, whether that be beer, hard cider, liquor, wine, or wine coolers, and Millennials (21-34) make up 27% of that group.

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Industries & Products For Which People Have Written Post-Purchase Online Reviews, October 2012 [TABLE]

Among social network users who took a post-purchase action online, 22% reported posting a review or other comment after an automobile purchase.

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Mobile Website Features Of Alcohol Brands, December 2012 [CHART]

About nine in 10 alcohol brands incorporate links to social networks into their mobile websites.

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Find-A-Store Features For Alcohol Brand Websites, December 2012 [CHART]

84% of spirit alcohol brands had incorporated retail locators into their websites.

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Percent Of Brand-Owned Organic Search Results Worldwide By Category, 2012 [CHART]

Twenty-four of 57 brands analyzed owned more than 50% of their first-page search results.

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Beer Statistics [VIDEO]

A statistics-packed video infographic about beer consumption in America by Bloomberg.

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Beyond Social Media: Burger King Hacked, Maker's Mark Social Slapped & LinkedIn's Claps [PODCAST]

This week’s highlights include the Twitter hacks of Burger King & Jeep, Maker’s Mark does and about face, LinkedIn appeals to vanity, a Alicia Keys’ iPhone Tweet, Shiny New Stuff and much more.

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