Posts Tagged ‘Airline Marketing’
Demographics Of Senior Travelers Who Book Online, October 2013 [TABLE]
83% and 84% of consumers ages 50 and older used websites to book and plan leisure travel, respectively.
Read MoreWebsite Satisfaction By Industry, March 2014 [TABLE]
Social media fares worst, while financial institutions are among the top-rated.
Read MoreMobile Behavior By UK Travelers, November 2013 [CHART]
Nearly nine in 10 United Kingdom smart phone owners used their phones to research and plan their vacations.
Read MoreProducts/Services Bought On Smart Phone By European Shoppers, March 2013 [CHART]
The top categories of products purchased through smart phones included clothes and accessories, books, electronics and appliances, and tickets.
Read MoreLikelihood Passengers Will Buy Airline Services Via Mobile, May 2013 [CHART]
In 2013, 37% of travelers worldwide said they’d Definitely use their mobile devices to purchase airline tickets & 33% would consider doing so.
Read MoreIn-Flight Services Airline Passengers Want, December 2013 [CHART]
About half of airline passengers were interested in booking destination-related services while flying.
Read MoreGlobal Airline Execs' Expected Areas Of IT Investment, March 2013 [CHART]
Over 90% of senior airline executives polled worldwide by SITA/Airline Business said their companies had either implemented or were in the process of developing passenger services via digital, personalized customer relationship management or expanding ancillary services programs.
Read MoreTop Brands For Customers' Emotional Engagement, February 2014 [TABLE]
Consumers have never had higher emotional expectations from brands – but that brands’ ability to meet those expectations hasn’t grown as quickly.
Read MoreThe Personality Types Of Popular Facebook Pages [INFOGRAPHIC]
This infographic by Wishpond illustrates popular Facebook pages by personality type.
Read MoreAmericans' Trust In Large Industries, December 2013 [CHART]
Americans were less likely to perceive large industries as “generally honest and trustworthy” this year.
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