Posts Tagged ‘Airline Marketing’
Worst Customer Service Industries, March 2015 [CHART]
Government offices and the telecommunications industry (telecom, TV, internet) have by far the worst customer service,
Read MoreTop Brands For Customer Loyalty, February 2015 [TABLE]
Consumers’ emotional expectations from brands continue to grow but brands are failing to keep pace.
Read MoreReputation Ratings Of Select Industries, 2014 vs 2015 [CHART]
Some 77% of American adults believe that the tech industry has a positive reputation, slightly down from last year’s 80%.
Read MoreMobile Channels LGBT Use To Book Hotels vs Air Travel, November 2014 [TABLE]
Across generations, about 40% of LGBT mobile users reserved hotels through their devices, and more than one-quarter booked flights.
Read MoreLGBTs' Travel-Related Mobile Activities By Generation, November 2014 [TABLE]
Looking at directions and finding restaurant information were the most popular travel-related mobile activities conducted by US LGBT mobile device users.
Read MoreUS Mobile Travel Bookers, 2013-2018 [CHART]
More than nine in 10 mobile travel researchers will use smartphones to look up info this year, vs. 81.5% who will use tablets.
Read MoreUS Mobile Travel Researchers, 2013-2018 [CHART]
Half of digital travel researchers will check out flights, hotels and more not only on a desktop or laptop PC but also (or only) via mobile in 2015.
Read MoreHow People Use Apple Passbook, Q2 2014 [CHART]
How People Use Apple Passbook: Respondents were most likely to use Apple Passbook for mobile coupons.
Read MorePurchases Made With Reward Points By Airline/Hotel Loyalty Members, February 2014 [TABLE]
Younger travelers favored rewards such as merchandise, gift cards and hotel upgrades over more valuable redemptions like free airline tickets.
Read MoreAmericans' Attitudes Toward Select Businesses & Industries, Q1 2014 [CHART]
Just 37% of Americans have a positive view of the advertising and public relations industry.
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