Africa Archives - Page 5 of 6

Global Online Buyers By Country, 2011-2016 [CHART]

The US will remain the single country with the largest share of worldwide B2C ecommerce spending, at 29.6% in 2013—down from 31.5% in 2012 despite relatively strong growth.

Global B2C eCommerce Sales By Region, 2011-2016 [CHART]

In 2012, B2C ecommerce sales grew 21.1% to top $1 trillion for the first time.

Global Ad Spending Growth, 2011 vs 2012 [CHART]

Global ad spending grew by 4.3% year-over-year in Q3 2012, picking up steam after a 2.7% gain in the first half of the year.

Global Digital Ad Spending Growth By Region & Country, 2011-2016 [CHART]

North America accounts for the greatest share of all digital ad spending, at 39% as of the end of 2012.

Global Mobile Ad Spending By Region, 2011-2016 [CHART]

North America already has an edge on other world regions, and will widen that gap considerably by 2016.

Global Mobile Ad Spending Growth By Region & Country, 2011-2016 [CHART]

The fastest growth in 2012 came from North America, especially the US, where mobile search and display ad spending was up 220%.

Media Ad Spending By Region & Country, 2011-2016 [TABLE]

The fastest growth during the forecast period will come from Latin America, where ad spending is up 11% this year to $34.66 billion.

Worldwide Click-Through Rates For Rich Media, Mobile & Standard Banner Ads By Region [CHART]

According to analysis from MediaMind, mobile banners enjoyed clickthrough rates between 0.42% and 1.41%, depending on the region measured.

Worldwide Facebook Users By Region & Country, 2010-2014 [CHART]

Growth in Facebook users will follow a similar pattern. eMarketer forecasts that Facebook will have nearly 826 million users around the world this year.

Worldwide Social Networking Growth By Region & Country, 2010-2014 [CHART]

The fastest growth will come from the emerging markets of the world, especially the Middle East and Africa (where the base of social network users remains small) and Asia-Pacific.