Affluents Archives - e-Strategy

US Coupon Use By Type & Generation [CHART]

US adults are more likely to use print coupons than paperless discounts, a finding that is true across generations and extends to affluents.

Top Ad Channels For Reaching Upscale Americans, November 2014 [TABLE]

US adults with household income of at least $75,000 are more likely to have seen or heard a range of advertising forms than the average American adult.

Affluents' Top 5 Holiday Gift Categories, 2013 vs 2014 [CHART]

45% of affluents planned to do their holiday shopping online, while 35% said they’d do so in-store.

Where Affluent Americans Plan To Shop For The Holidays By Generation, August 2014 [TABLE]

Among US internet users with a household income of $75,000 or more, online-only stores such as Amazon.com and eBay were the shopping venues of choice, cited by 71%.

Affluents' Mobile Phone Activity By Age Group, November 2013 [CHART]

The big surprise in affluents’ media usage is the way older and younger age groups access media.

Affluents' Weekly Time Spent Online, July 2014 [CHART]

Affluents are using digital devices to go online for long periods each week.

Affluent Americans' Consumer Spending By Category, September 2014 [CHART]

Some 67.5 million American adults lived in a household with annual income of at least $100,000, a 5 million (or 8%) increase from last year.

Baby Boomers' Luxury Buying Plans, July 2014 [TABLE]

Upscale Baby Boomers number about 9 million, or roughly 12% of all Baby Boomers adults (about 75 million).

Millionaires Preferred Purchasing Methods By Generation, May 2014 [CHART]

52% of millionaire Millennials and 53% of Boomers prefer to make purchases of products and services of interest to them at a store, compared to just one-quarter of Gen Xers.

US Affluents Who Research Online & Buy In-Store vs Online, Q1 2014 [TABLE]

Digital didn’t appear to play a major role in US affluent internet users’ research or purchase processes when buying luxury items.