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Posts Tagged ‘Advertising Metrics’

Online Ad Metrics By Select Industries, 2012 [CHART]

In many cases, the only people with a clear grasp of advertising metrics are in the digital department.

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Global eCPM Averages, March vs June 2013 [CHART]

Global eCPM averages increased on a quarter-over-quarter basis across display, mobile, social and video channels.

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US Mobile Search Advertising Growth By Metric & Device, Q2 2013 [CHART]

US mobile paid search spend more than doubled year over year on both smart phones and tablets. By comparison, total search spend was up only 7% over Q2 2012.

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Facebook News Feed Ad Retargeting Metrics, July 2013 [CHART]

Click-through rates for news feed ads were an impressive 21 times higher than for standard web retargeting, and 49 times higher than for sidebar ads.

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Global Facebook Advertising Performance Metrics By Industry, March 2013 [TABLE]

For overall Facebook ads served by industry, sports cost by far and away the most, at a CPM of $9.08.

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Global Facebook Cost Per Like By Industry, March 2013 [TABLE]

General retail and telecommunications had the most success generating page “likes,” at a rate of 0.11% and 0.10%, respectively.

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Global Facebook Ad Performance Metrics By Type, March 2013 [TABLE]

The sponsored check-in story achieved the highest clickthrough rate (CTR) by a significant margin.

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Ad Viewability Benchmarks By Site Type, 2012 [CHART]

Covering 2012 activity, the data shows that viewability rates were lowest on shopping and auction (34.3%) and ad network (36.7%) sites, and highest on employment (68.5%), news (67%) and music and streaming media (66.1%) sites.

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Online Video Ad Views, December 2011 – May 2013 [CHART]

In May, Americans watched an average of 96.5 ads each, up significantly from 81.6 the prior month.

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Preferred Video Advertising Audience Measurement Metrics, 2012 & 2013 [TABLE]

This year, 36% of ad executives indicated that their clients placed the highest value on gross rating points (GRP) or target rating points (TRP) to measure the size of their audience.

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