Search results for: millennials
Millennials' Social Sharing Of Product & Service Info, June 2014 [CHART]
Millennials outpace other generations in their use of social media to share information about products and services.
Read MoreLanguage In Which US Hispanic Millennials Regularly Consume Content, March 2014 [CHART]
18.7% of Hispanics ages 18 to 34 would be interested in receiving advertisements on their mobile devices, compared with 8.5% of non-Hispanics the same age.
Read MoreMillennials & Loyalty Programs, June 2014 [TABLE]
US Millennials over-index in their participation in loyalty programs and are the generation most likely to modify their shopping behavior on the basis of loyalty program benefits.
Read MoreDevices UK Millennials Will Use To Follow The World Cup, May 2014 [CHART]
TV will be the medium of choice for UK consumers following the action, even among the most digitally connected and especially mobile millennial cohort.
Read MoreMillennials' Trust In Advertising, May 2014 [CHART]
Men appear to be present a more receptive audience than women to advertising, across a number of counts.
Read MoreWeekly Radio Penetration Among Millennials, May 2014 [CHART]
Radio is particularly popular among female Hispanic Millennials (18-34), of whom more than 94% listen to radio on a weekly basis.
Read MoreMillennials' Most Indispensable Digital Channel, April 2014 [CHART]
A plurality 24% of 18-29-year-old survey respondents chose Facebook as the one website, social network or app that they could not live without.
Read MoreMillennials' Cable/Satellite TV Subscriptions, October 2013 [CHART]
While fewer than one in 10 millennials identified themselves as cord-cutters or “cord-nevers,” about three in 10 said they had reduced pay service within the six months before being queried.
Read MoreTV Subscriptions Of US Millennials vs Xers & Boomers, November 2013 [CHART]
The proliferation of digital video has raised the specter of large-scale cord-cutting by Millennials.
Read MoreTypes Of Advertising That Influence Brand Value Among Mobile Millennials, January 2014 [CHART]
18- to 34-year-olds were far more likely to ignore online ads, such as banners and those on social media and search engines, than they were traditional TV, radio and newspaper ads.
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