Search results for: millennials
Primary Channels In Which Millennials Share Content, June 2014 [TABLE]
25% of US millennial internet users shared digital content via social, with an average four shares per week.
Read MoreMillennials' Word-Of-Mouth Brand Mentions, September 2014 [CHART]
Some 84% of Millennials’ word-of-mouth impressions about brands take place offline – with 71% the result of face-to-face conversations (versus just 3% over social media).
Read MoreAmerican Millennials Favorite Brands, October 2014 [TABLE]
Nike holds on to the top spot this year in Moosylvania’s survey, beating out Apple and Samsung.
Read MoreMillennials' Traditional TV Consumption Trends, 2011-2014 [CHART]
Youth as a whole are consuming less TV – and they watch a lot less than older Americans.
Read MoreMillennials' Financial Worries By Gender, April 2014 [TABLE]
Finding a good job was the biggest financial concern for US millennial internet users, cited by 66% of Millennials.
Read MoreMost Influential Local Facebook Marketing Tactics Among Millennials, August 2014 [CHART]
Local deals and offers on Facebook have a strong pull with youth.
Read MoreMost Popular Social Apps Among Millennials, June 2014 [CHART]
Roughly one-third of 18-34-year-old smartphone owners used Snapchat in June, per comScore’s figures, making it the third-most popular social media application among this demographic.
Read MoreMillennials' Attitudes Toward The Affordable Care Act, April 2014 [CHART]
81% of US Millennials said they’d trust health insurers to Do The Right Thing.
Read MoreSources For Researching Products According To Millennials vs Boomers, February 2014 [CHART]
Boomers’ online research has a distinct generational flavor.
Read MoreTop Loyalty Program Benefits For Millennials, November 2013 [CHART]
Millennials were more likely to prefer nonmonetary benefits compared with the general population, especially when it came to recognition from peers or social groups.
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