Search results for: millennials
Brand Buzz Among Millennials & Minorities, 2014 [TABLE]
While Amazon.com topped the brand buzz rankings among US adults overall last year, Netflix topped the charts among Millennials.
Read MoreMillennials' Most Memorable TV Commercials For 2014 [TABLE]
Fast food and QSR ads performed well with Millennials (18-33) last year.
Read MoreMillennials' Attitudes Toward Rewards Experiences, October 2014 [TABLE]
More than 8 in 10 Millennials would more likely to shop with a grocer if they could redeem rewards for a consultation with a chef or nutritionist.
Read MoreTypes Of Content Young Millennials Share On Social, August 2014 [TABLE]
Those ages 13 to 22 were most likely to post pictures of themselves (60%), with photos of friends and family the second most popular content type.
Read MoreMillennials Who Feel Their Peers Share Too Much Online, August 2014 [CHART]
81% of US teens and young adult internet users felt people their age shared too much information online.
Read MoreUS Millennials’ Interest In Mobile Health Care Services, November 2014 [CHART]
Some 48% of American adults would be extremely (25%) or very (23%) interested in being able to check their blood pressure on a smartphone or tablet were this available to them
Read MoreMillennials' Top Social Sharing Channels, April-July 2014 [CHART]
Facebook leads among Millennials (18-34) and the general population, representing 55% of content shared to social channels by the former and 70% by the latter.
Read MoreBrand Attributes Millennials Most Covet, September 2014 [CHART]
Three in 10 Millennials (aged 25-34) around the world are cynical about the way brands market to them, and that figure rises above 40% in the US and UK.
Read MoreFrequency With Which Millennials Use Businesses' Mobile Sites, June 2014 [CHART]
Smartphones were millennials’ device of choice for internet and app access, with nearly two-thirds (64%) of US mobile device users ages 18 to 34 citing these as their primary mobile device for logging on to the web or checking out an app.
Read MoreMillennials' Attitudes Toward Mobile Devices, June 2014 [CHART]
Among US millennial smartphone users polled, nearly 90% said their phones never left their side—both night and day—and 80% admitted they instantly reached for them right when they woke up.
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