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Generation X Mobile Phone Users, 2012 [CHART]

Gen Xers are highly connected on the go, with nearly 95% using mobile phones, and 60.3% of that group using smart phones.

Millennial Early Adopters' Media Use, March 2013 [CHART]

52% of Millennials are above-average in terms of their adoption of technology, and these early adopters are heavily reliant on their mobile devices.

Americans Who Expect Companies To Listen To Them Online By Generation, December 2012 [CHART]

Millennials between 18 to 24 years old were least likely to be aware of companies listening in, although still over three in five knew this went on.

Affluents' Multi-Screen Behavior, March 2013 [TABLE]

51% of affluents have engaged with social media about a TV program while watching that program.

American Spenders vs. Savers By Generation, March 2013 [CHART]

Compared to the average adult, American Millennials (18-29) are more likely to view themselves as Spenders rather than Savers.

Influence Of The Internet On CPG Brand Decisions By Generation, March 2013 [CHART]

A slight majority of 18-34-year-olds shoppers download coupons from online sources, whether they be manufacturer websites (53%), retailer websites (53%), or couponing sites (55%).

Social Brand Advocate Demographics, February 2013 [TABLE]

Social media brand advocates are 18% more likely than the average adult to be female, 79% more likely to be Millennials (18-29), and 27% more likely to be Gen Xers (30-44).

Consumer Attitudes About Online Monitoring By Generation, February 2013 [CHART]

64% of 18-24-year-olds want companies to respond to them when they talk about them online.

Online Prescription Use By Generation, October 2012 [CHART]

More than one-third of baby boomers were already managing their prescriptions online.

Time Spent Online By Gender & Generation, 2011 vs 2012 [CHART]

Online Americans spent slightly more than one day a week online last year, increasing their average online time by 3 hours to 26 hours.