Search results for: millennials
Happiness By Generation, April 2013 [CHART]
Millennials are 7.7% less likely than the average American to say they are happy.
Read MoreHow Brands Foster Consumer Connectedness, April 2013 [CHART]
Asked what the brands they follow on social media do to make them want to stay connected to them, 70% said brands send them coupons for product discounts or free products.
Read MoreAmericans Most Valuable Household Services By Generation, March 2013 [TABLE]
Young people are wedded to their mobile phones, and as a new survey from Deloitte shows, value their mobile data plans more than their pay TV services.
Read MoreAmericans’ Favorite Media Activities By Generation, March 2013 [CHART]
64% of Americans rank watching TV (on any device) as one of their top-3 media activities, down from a high of 71% in 2009 and 2010 but enough to keep TV viewing as America’s favorite media activity.
Read MoreOnline Moms Technographics [CHART]
More than eight in 10 of these women use social networking sites at least once per month, with three-quarters using Facebook specifically.
Read MoreBaby Boomer Technographics [CHART]
Baby boomers accounted for more than one in five social network users and about the same share of Facebook users in 2012.
Read MoreBaby Boomer Mobile Phone Users, 2012 [CHART]
Nearly eight in 10, or 59.9 million baby boomers, were regular internet users in 2012—and they were even more likely to use mobile phones.
Read MoreMillennial Technographics, 2012 [CHART]
Millennials make up more than half of all US Twitter users, and will hover around that point for the next several years.
Read MoreMillennial Mobile Phone Users, 2012 [CHART]
92.3% of Millennials used a mobile phone in 2012, among whom 63.2% used the mobile web and slightly fewer used smart phones.
Read MoreGeneration X Technographics, 2012 [CHART]
Gen Xers use social networking sites on at least a monthly basis (74.5% did so in 2012), and nearly two-thirds used Facebook in particular (65.6%).
Read More