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Types Of Online Video Viewed By Generation, June 2013 [TABLE]

Millennials were more likely to watch digital videos in almost all content categories than their older counterparts.

American Social Network User Demographics By Device, Q2 2013 [TABLE]

Among millennials, rates of smart phone and PC usage of social networks were identical.

Most Frequently Watched Video Content By Generation, November 2013 [CHART]

Millennials are still more likely to be found frequently watching TV shows than any other type of video content.

Generation V's Most Used Media Consumption Devices [VIDEO]

David Erickson discusses how Generation V’s (the generation that follows Millennials) media consumption habits are eating into the time they spend watching the TV screen.

Daily Time Spent Watching TV By Generation, August 2013 [CHART]

Millennials more often watched television for shorter periods of time than either Gen Xers or Baby Boomers.

Generation V's Daily Media Consumption, 2011 & 2013 [TABLE]

The number of kids who used a mobile device at least once daily also climbed significantly, going from 8% to 17% from 2011 to 2013.

Generational Dynamics Of Store Brand Purchases [VIDEO]

David Erickson discusses the differences in perceptions of store brands among active consumer generations: Millennials, Generation X, Baby Boomers and the Silent Generation.

How Consumers Are Reacting To Financial Strain, October 2013 [CHART]

55% of Millennials (18-34) are trying new brands priced below regular brands, as are 54% of families and 49% of Hispanics.

Online Video & Broadcast TV Consumption, October 2013 [CHART]

34% of Millennials (18-34) reported watching mostly online video or no broadcast TV, compared to 20% of Gen X (35-49) respondents and 10% of Boomers (50+).

Demographics Of Consumers Experiencing Life Changes, October 2013 [TABLE]

There are 9 million engaged couples in the US (adults planning to get married in the next year), 48% of whom are Millennials and 39% Gen Xers.