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Likelihood Of Purchase Based On Friend's Social Media Post, January 2014 [TABLE]

68% of 18-to-34-year-old social media users surveyed were at least somewhat likely to make a purchase after seeing a friend’s post.

Consumer Spending Philosophies By Generation, January 2014 [CHART]

A slight majority – 53% – of Millennials (born 1981-1995) say they have a Live For Today spending philosophy, a mindset which is not shared by older generations

Consumers & Brand Engagement By Generation, January 2014 [CHART]

Roughly half of younger US Millennials (18-24) agree that brands say something about who they are, what their values are, and where they fit in.

Top Purchase Influencers By Category & Generation, January 2014 [TABLE]

Millennials appear to be more influenced by word-of-mouth than Baby Boomers, while the latter are more reliant on advertising than the younger generation.

Americans' Spending & Saving Preferences By Age Group, January 2014 [CHART]

62% of Americans say they more enjoy saving than spending money.

Gen X Social Network User Penetration, 2013 & 2017 [CHART]

Three-quarters of US Gen X internet users will log on to social networks at least monthly in 2013.

Frequency With Which US Mothers Occupy Their Children With Smart Phones, June 2013 [CHART]

More than one-third reported rarely or never allowing their children to use their smartphones.

Traditional TV Viewing Trends Among 18-24 Year Olds, Q1 2011-Q3 2013 [CHART]

While Millennials are indeed watching less TV, it’s not yet as precipitous a decline as one might be led to believe.

Unaided Brand Recall For Online Video By Device, June 2013 [CHART]

Millennial video viewers recalled ads with less frequency than did Gen Xers, no matter what device was being used to watch content.

How People Watch Mobile Online Video by Device & Generation, June 2013 [TABLE]

Video apps emerged as a popular means of watching digital videos across all age demographics.