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Married Americans By Generation [CHART]

Just 26% of Millennials are married.

Americans' Relationship To Politics & Religion By Generation [CHARTS]

Half of Millennials (50%) now describe themselves as political independents and about three-in-ten (29%) say they are not affiliated with any religion.

Coupon Source Preferences By Generation, March 2014 [CHART]

While Millennials (18-36) are more likely than the average coupon user to prefer receiving online and mobile coupons, they’re equally as receptive to newspaper coupons.

Top Ways Companies Fail Aging Consumers, March 2014 [CHART]

51% said it is difficult to find advertising that reflects older consumers.

US Internet Users Who Purchase Products They Didn't Plan To Buy By Age, November 2013 [CHART]

Over half of Millennials agreed or strongly agreed that they often found themselves purchasing items that they didn’t plan to buy.

US Internet Users Who Browse Products Online Frequently By Age, November 2013 [CHART]

60% of millennial internet users (18- to 34-year-olds) agreed or strongly agreed that they looked at items online to buy nearly every day, even if they didn’t actually plan on making a purchase.

US Penetration Among Select Social Networks During November 2013 [CHART]

Some 17% of Millennials (18-34) use Snapchat on a monthly basis.

Millennial Moms’ Shopping Attitudes & Behaviors, February 2014 [TABLE]

2 in 3 Millennial mothers (aged 18-29 with kids under the age of 18) have made a purchase online in the past 12 months, most commonly clothing or accessories (40%), books (28%) and toys or games (23%).

New Product First Adopters By Demographic, January 2014 [TABLE]

Millennial males were the most inclined to share photos and thoughts each time they tried a new product or service.

Frequency With Which People Share Information About New Products On Social Media [TABLE]

The majority of posts on social networks about new products and services came from women, especially those 44 and younger.