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Snapchat Overtakes Facebook Among Young Millennials [CHART]

Almost 8 in 10 Americans aged 12 and older currently use some form of social media, according to the latest annual Infinite Dial report [PDF] from Edison Research and Triton Digital.

How Millennials Discover New Brands [CHART]

Word-of-mouth edges TV ads and online ads as the leading way by which teens hear about new brands.

Snapchat Growth Among Millennials & Gen Xers [CHART]

Snapchat is getting more popular with older demographics, particularly the 25-34 and 35-44 age groups.

When Millennials & Boomers First Check Their Messages [TABLE]

Communication comes first for most US internet users—and even before coffee for a great many of them.

Millennials Are Most Influenced Generation By Political Ads Of All Stripes

Millennials are more influenced by political advertising than Gen Xers or Baby Boomers.

Millennials' Top Life Goals By Financial Health

Starting a family or spending time with family ranks as the most important of 6 life goals for a leading 29% of young Americans aged 22-35.

Millennials' Social Media Use By Demographic & Party Affiliation

Facebook is the place to reach millennials of all political persuasions.

Types Of Video Content Millennials Watch

Millennials are the most active video viewers of any US age group, and according to research from TiVo, this demographic primarily watches TV shows.

Millennials' Top Mobile Phone Activities, November 2015 [CHART]

Some 58% of American adults consider themselves addicted to their phone, and that figure rises to 76% among Millennials.

Importance Of Smartphone Camera To Millennials, September 2015 [CHART]

72% of US millennial smartphone users said their device’s camera function was indeed very important to them.