Search results for: millennials
Showrooming Consumers, Q3 2013 vs Q3 2014 [CHART]
35% of US internet users showroomed, including nearly half of millennials and even 28% of seniors 65 and older.
Read MoreShare Of Time Spent On Mobile By Category & Generation, November 2014 [CHART]
Forget Millennials. It’s Gen Xers who account for the most time spent on mobile devices across 4 key categories.
Read MoreAmericans’ Attitudes Toward Mobile Payments By Generation, October 2014 [CHART]
Millennials are about twice as likely as older generations to view mobile payments as easier and more efficient than other payment methods.
Read MoreWhy People Watch TV Online, October 2014 [CHART]
The desire to watch on their own schedule is one of the primary drivers of online video viewing.
Read MoreShare of Time Spent Watching Original TV Shows By Device, October 2014 [CHART]
Millennials (18-34) report spending two-thirds of their time watching original TV series on traditional TV.
Read MoreShare Of Affluence By Generation, December 2014 [CHART]
Baby Boomers represent almost three times the share of the adult Mass Affluent population.
Read MoreMillennial Voters Reliance On Mobile For News, October 2014 [CHART]
Some 53% of Millennials (18-34) agree that their primary source of news and information is their smartphone or tablet.
Read MoreUS Online Video Viewers, 2013-2018 [TABLE]
Yes, some consumers are cutting the cord, but they’re in the low single digits percentagewise.
Read MoreApple Passbook Users By Age, Q2 2014 [CHART]
24.5% of US mobile device users had used Passbook in the six months leading up to polling.
Read MoreConsumers' Relationships With Brands, October 2014 [CHART]
45% of 16-34-year-olds agree that “brands play an essential role in my life,” a sentiment shared by fewer in the 35-54 (35%) and 55+ (25%) age brackets.
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