Search results for: millennials
Effect Of Same-Sex Advertising, By Demographic [TABLE]
New data shows that half of internet users in the US said that if a company debuts Pride-related merchandise or content, they’re more likely to see that as a marketing tactic than as a true reflection of the company’s values, according a YouGov survey.
Read MoreMarketing Reports, Surveys & Polls For June, 2019
Marketing reports for June 2019 including YouGov’s survey about snooping on significant others’ phone; searchmetrics’ search diversity report; Litmus’ State of Email Engagement; Pew Research’s State of the News Media; SEMRush’s Voice Search Factors report; logo design analysis; and 303 other surveys, polls and reports.
Read MoreMarketing Reports, Surveys & Polls For May, 2019
Marketing reports for May 2019 including TikTok’s explosive growth; Americans’ favoring antitrust action against Facebook; white public relations privilege; Rand Fishkin’s Building Influence in 2019 presentation; how AR changes how we interact and communicate; Generations X, Y & Z; Adobe’s annoying brand content survey; and 296 more reports.
Read MoreEntertainment Subscriptions By Generation [CHART]
The growth of subscription video-on-demand services has been well documented but it looks like a new milestone is in the works. Deloitte’s annual Digital Media Trends survey suggests that more consumers now subscribe to a streaming video service than to traditional TV.
Read MoreGenerations X, Y & Z In The Workplace [INFOGRAPHIC]
This infographic from Next Generation illustrates the differences between the generations in the workplace.
Read MoreMarketing Reports, Surveys & Polls For April, 2019
Marketing reports for April 2019 including Pew Research’s Race In America report; political Facebook & Google ad spending since the 2018 midterms; Fortnite World Cup prize money; Moz link ranking study; and 252 more reports.
Read MoreConsumer Spending By Generation [CHART]
Marketers put a lot of time, attention, and valuable marketing dollars on targeting Millennials and Gen Z. There are some arguments to be made about how warranted that effort is, given that there’s a generation that has much more money to spend: Baby Boomers, according to Epsilon’s latest report on cross-generational marketing.
Read MoreDigital Banking Appeal By Age [CHART]
This year, eMarketer forecast that 55.4 million millennials ages 23 to 38 will use digital banking. But, they’re not all fans of digital-only banking.
Read MoreMarketing Reports, Surveys & Polls For March, 2019
Marketing reports for March 2019 including average daily spending; the power of LinkedIn profiles; Instagram #Ad use; mobile everywhere; Amazon’s cloud; and 216 more reports.
Read MoreGeneration V Daily Video Consumption [CHART]
The 8,600 Generation V members surveyed estimated spending less than one-sixth (16%) of their daily video time watching cable TV, down from 23% a year earlier.
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