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Millennials' Shared Online Experiences, December 2013 [CHART]

Two-thirds of Millennials said they share at least some social experiences online.

Millennials & Traditional TV, Q3 2012 vs Q3 2013 [CHART]

Millennials (18-34) who don’t subscribe to pay-TV appear to be increasingly relying on over-the-air (OTA) options as their main source of TV programming.

Retailers Don't Understand Millennials, November 2013 [CHART]

A recent study from Women’s Wear Daily (WWD) argues that many retailers are unaware of key points about Millennials, such as their spending power and purchase decision influence.

Millennials’ Most-Loved Brands, Q2 2013 [TABLE]

Google saw its brand value jump 34% year-over-year, vaulting it into the second spot according to Interbrand’s list of the top 100 global brands.

Millennials' Mobile Phone Dependence, October 2013 [CHART]

Asked which of 4 items – mobile phone, wallet, house key and car key – would be worse to go without for 2 days, a plurality 42% of American Millennials (aged 18-31) chose their mobile phone.

Smart Phone Penetration Among Millennials By Gender, 2013 [CHART]

Young men are far more likely than adults in general to have a smartphone, though a shade less likely than young women.

Millennials’ Top Sources For Coupons & Deals, September 2013 [CHART]

Millennials (18-34) – those digitally-obsessed individuals – say that they most often get their savings from newspapers, with 51% indicating this to be the case.

Traditional TV vs. Online Video Consumption Among Millennials, Q1 2011 – Q2 2013 [CHART]

While TV and online video consumption are no doubt linked, looking only at their isolated trends can prove misleading, masking what continues to be a vast gap in consumption.

Millennials' Retail Shopping Behavior, September 2013 [TABLE]

81% of Millennials’ retail spending occurs in brick-and-mortar stores.

Millennials' Pay-TV Decisions Upon Moving Out, August 2013 [CHART]

Few late Millennials (aged 18-24) living at home are highly inclined to subscribe to a pay-TV service once they strike out on their own.